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Why Mobile Advertisement Itself Doesn’t Make Sense For Carriers

Average ad revenue in the US per subscriber per year will be…. tada: $4.86. And that’s in 2013. So even if Carriers would get 100% of this – which they won’t – 40 cents per month additional revenue is not really the biggest opportunity. But there’s more to the game.

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How Much Is Our Behavior Worth?

I’m glad that Stephen goes a step further and points to holistic brand tracking, integrated purchase funnels, and digital segment profiles. clipped from www.mediapost.com The report was created for the IAB to explain the online advertising sector to public policy makers, and literally calculates how much the Internet is worth to the U.S. economy. In [...]

RSS Reader Feeds: What Do I Actually Read?

Google Reader Trends gives you a good amount of information what you are reading, but what does “read” mean? Pressing the “mark all as read” button? Well, start with dividing your “shared items” by “read items” to determine blog relevance.

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Airport Websites – A Missed Mobile Opportunity

Airport websites are a missed opportunity to increase sales and make for a pleasant stay. While many people browse the airline websites for travel tips on baggage, security checkpoint details, and of course flight details and schedules, very few people would actually go to the airport website to look up flight schedules. Indeed, most visitors come to the website while already at the airport (72%).

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This Playout Intelligence blog post by Thorsten Claus is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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