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Why Mobile Advertisement Itself Doesn’t Make Sense For Carriers

Average ad revenue in the US per subscriber per year will be…. tada: $4.86. And that’s in 2013. So even if Carriers would get 100% of this – which they won’t – 40 cents per month additional revenue is not really the biggest opportunity. But there’s more to the game.

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Chris Anderson’s Zero-Cost Digital Distribution? Not For Me!

Whoever says that storage, hardware and bandwidth are ridiculously cheap by now should try and scale (and keep operating) cloud storage for 500k+ users – or roughly $23k per month for me. While economies of scale benefit ad-based business models, they also exponentially grow your storage costs – in the worst case for things no one ever wants to see again and you can not delete without driving away your customers.

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How Much Is Our Behavior Worth?

I’m glad that Stephen goes a step further and points to holistic brand tracking, integrated purchase funnels, and digital segment profiles. clipped from www.mediapost.com The report was created for the IAB to explain the online advertising sector to public policy makers, and literally calculates how much the Internet is worth to the U.S. economy. In [...]

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“The Future of Business Intelligence is not in SaaS”

Berney Finucane is analyst of the Business Application Research Center (BARC). He is making a clear distinction between Software as a Service (SaaS) and web-based tools – which are not necessarily SaaS. He argues that with SaaS you could reduce server costs. But on the other hand this is an objective for general IT over all and not a BI-specific topic – in fact BI might be a prohibiting factor, as sensitive data is unlikely to be sent outside.

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Major Restructuring at Deutsche Telekom

Deutsche Telekom Group CEO Rene Obermann just announced a major restructuring program: fixed-line and mobile communications businesses are going to be consolidated; future product development, IT and technology will be steered across Europe, procurement globally.

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LinkedIn And The Advertisement

I’m a business user subscriber of LinkedIn, paying serious bucks each year. And I still see tons of advertisement. WTF?!

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Eight Reasons Why Buying IT Now Is NOT Critical

In a recent blog post Eric Pederson outlines “Eight Reasons Buying IT Now Is Critical”. IT is as strategic as ever. Trying to make do can be penny wise but pound foolish.

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How To Write A Teaser For Technologies, Products, Services

I appreciate all the emails and social network contacts through linkedin and xing I get. Many of you have awesome new products, services, and technologies that are worth looking into. However, here are some tips so your valuable work reaches doesn’t fall through the cracks.

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Has Technology Killed Customer Service?

Seth Godin says: [Technology Failures] are an opportunity to WOW, they are an opportunity to say “Thank God something went wrong, because now I can come out and change that person’s day for the better”.

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Hulu and Netflix — Good Companions

Hulu is for the occasional glance at a TV series, or watching an older movie, where you will skip forward and backward a couple of times, and Netflix for a really nice quality without ad interruptions.

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