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Why Mobile Advertisement Itself Doesn’t Make Sense For Carriers

Average ad revenue in the US per subscriber per year will be…. tada: $4.86. And that’s in 2013. So even if Carriers would get 100% of this – which they won’t – 40 cents per month additional revenue is not really the biggest opportunity. But there’s more to the game.

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How Much Is Our Behavior Worth?

I’m glad that Stephen goes a step further and points to holistic brand tracking, integrated purchase funnels, and digital segment profiles. clipped from www.mediapost.com The report was created for the IAB to explain the online advertising sector to public policy makers, and literally calculates how much the Internet is worth to the U.S. economy. In [...]

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Immersive Interactive Internet TV Platforms

Rich Internet (micro) TV portals with increasing interactivity are emerging. They include social as well as media immersion – more than just content, but a complete platform. The question is what telecoms can offer as a platform provider.

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Advertisement And The Popularity Of Online Content – A Carrier’s Dilemma

Some Silicon Valley research clarified the question why two tier 1 carrier’s advertisement department and content delivery network department were clashing with their revenues (from ads) and costs (from transport and content management).

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Customer Intelligence the Starbucks Way

I received a Starbucks gift card today from a company I better not name here. They come customized with logo, very neat. However, there was something funny about it… is someone tracking my whereabouts?

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LinkedIn And The Advertisement

I’m a business user subscriber of LinkedIn, paying serious bucks each year. And I still see tons of advertisement. WTF?!

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Advertisement Platforms for Twitter?

The only advertisement platform for Twitter I could find in a brief search was Magpie – I can’t believe that after all that publicity Twitter got in the US presidential campaign that noone else is capitalizing on it.

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Should The Government Start Twittering?

Why do you want a Porsche, a Marc Jacobs handbag, or a Bugaboo stroller? It’s not the price, I would guess. Even with no-name plastic wrap, flour, or electronics: It’s not just the price you’re looking at. So what’s wrong with the current “US deflation” debate, and with the broadband access price wars?

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Recommendations At The Work Place

The independent consumer-research company Big Research writes in November 2008 about recommendations at the work place: “Before they make a purchase, 93% of Americans consult their co-workers for advice.”

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Airport Websites – A Missed Mobile Opportunity

Airport websites are a missed opportunity to increase sales and make for a pleasant stay. While many people browse the airline websites for travel tips on baggage, security checkpoint details, and of course flight details and schedules, very few people would actually go to the airport website to look up flight schedules. Indeed, most visitors come to the website while already at the airport (72%).

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