Playout Intelligence

How Much Is Our Behavior Worth?

I’m glad that Stephen goes a step further and points to holistic brand tracking, integrated purchase funnels, and digital segment profiles.

clipped from www.mediapost.com

The report was created for the IAB to explain the online advertising sector to public policy makers, and literally calculates how much the Internet is worth to the U.S. economy. [...]

Otoy joins the fray of companies offering video games on demand

Everyone is talking about console-less gaming or game streaming, but noone is talking about the Internet Service Provider’s business in it.

German Government on Broadband: Disconnected or Visionary?

Germany is determined to have 75 per cent of all German households receive broadband speeds of at least 50 Mbps by 2014. Germany also heavily pushes DTT, 3G, 4G. Will 4G deliver 50 Mbps? And if not, what business model and usage scenarios under these circumstances will allow 50 Mbps fixed access for 75% of the population?

Advertisement And The Popularity Of Online Content – A Carrier’s Dilemma

Some Silicon Valley research clarified the question why two tier 1 carrier’s advertisement department and content delivery network department were clashing with their revenues (from ads) and costs (from transport and content management).

The Relevance of User Generated Content and Twitter

Some paradox findings on one-trick ponies and one-hit wonders explained at the example of user-generated content at YouTube – A study by HP Laboratories.

Twitter and Your So-Called Social “Network”

HP Laboratories published some research back in January 2009 on revealing actual interactions among people of massive online social networks. The example of social interactions within Twitter reveals that the driver its usage and exploding growth is a sparse and hidden network of connections underlying the “declared” set of friends and followers.

“The Future of Business Intelligence is not in SaaS”

Berney Finucane is analyst of the Business Application Research Center (BARC). He is making a clear distinction between Software as a Service (SaaS) and web-based tools – which are not necessarily SaaS. He argues that with SaaS you could reduce server costs. But on the other hand this is an objective for general IT over all and not a BI-specific topic – in fact BI might be a prohibiting factor, as sensitive data is unlikely to be sent outside.

Adobe Unveils New Framework for Media Player Development

The new Strobe framework builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across desktops, televisions, mobile phones, and consumer electronics. While this might be a game changer for over-the-top video, I wonder how DRM and existing IPTV platforms will react on this.

German Twitter Users

webevangelisten.de did a great analysis of currently active german twitter users. I like the approach, very smart. There are about 27,000 active twitter users in Germany.

Customer Intelligence the Starbucks Way

I received a Starbucks gift card today from a company I better not name here. They come customized with logo, very neat. However, there was something funny about it… is someone tracking my whereabouts?