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Playout Intelligence

Immersive Interactive Internet TV Platforms

Rich Internet (micro) TV portals with increasing interactivity are emerging. They include social as well as media immersion – more than just content, but a complete platform. The question is what telecoms can offer as a platform provider.

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Image by factoryjoe via Flickr

McAfee is advertising its ‘micro-site’ on TV, Internet, social media, print, radio. It is a highly interactive (mostly) HD-enabled Adobe Flash video site on “Hacking Commerce, a fast growing network of Internet criminals without boundaries”. It is episodically structured and copies traditional Internet TV stations (black20.com, strike.tv, etc.) – a year ago I didn’t imagine that I would actually say that “traditional Internet TV stations”.

What’s interesting about the site is its immersive nature, the excellent interactive features (on the right), and great navigation (videos stop and start where you left off, you can click a lot around and then pickup again, etc.). It also has a “Share Your Story” part, and a “Resource Center”, which of course points you to Buy-More-McAfee-Software.

From a service perspective you need HD video streaming, targeted advertisement (the slogan’s changed for me the longer I stayed on the site), tracking, production, etc. Put this in a CE-HTML container, and you can see how more interactive Internet-based TV shows will emerge. On a larger scale, you need a platform to produce many of these “micro-“sites (“micro” is not really the right word for it anymore) for many different industries.

Brightcove is already offering a CE-HTML enabled video platform (that also includes distribution and of course a player), including marketing and advertisement. The question is what commodities a telecom can offer a Brightcove beyond transport.

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The Future of Television: Adobe’s Flash of Genius (mediacaffeine.com)
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Adobe Extends Flash to the Television Set (itvt.com)
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