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Playout Intelligence

Adobe Unveils New Framework for Media Player Development

The new Strobe framework builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across desktops, televisions, mobile phones, and consumer electronics. While this might be a game changer for over-the-top video, I wonder how DRM and existing IPTV platforms will react on this.

WASHINGTON - JANUARY 31: Adobe Systems Inc. C...
Image by Getty Images via Daylife
clipped from www.adobe.com

“Strobe” to Simplify Delivery of Custom Online Media Players for Content Owners
SAN JOSE, Calif. and LAS VEGAS, Nev. — April 20, 2009 —
Today at the 2009 NAB Show, Adobe Systems Incorporated (Nasdaq:ADBE) announced a new software framework for building media players that extends the capabilities of the Adobe® Flash® Platform. Code-named “Strobe,” the framework will help establish an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies. The framework will enable developers using Flash technologies to quickly and easily add rich functionality—such as advertising, user measurement and tracking, and social network integration—into new custom players that can be branded for individual content owners.
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