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Playout Intelligence

LinkedIn And The Advertisement

I’m a business user subscriber of LinkedIn, paying serious bucks each year. And I still see tons of advertisement. WTF?!

I usually have an ad blocker enabled when browsing. Lately I turned it off with all the new application logos and boxes popping up in LinkedIn that were subsequently blocked, too. And then the ads kept thrashing at me.

LinkedIn has several different subscriptions available. For roughly $250 per year you can send “InMails” to people you don’t know, search in references, have weekly alerts, and get expanded LinkedIn profile previews. But if you think the subscription will spare you the ads, you’re wrong. Even worse: Though LinkedIn should be able to offer me something interesting based on my social network, my interest, my CV, all the personal data – the best they come up with are sponsored generic messages, adclick text links, and generic Google ad boxes.

This is really disappointing. But it also shows you that the old magazine business model still works: while you might pay four to eight Dollars for a glossy monthly magazin like Vanity Fair, Esquire, GQ, et al., it doesn’t spare you the ads. I just wish LinkedIn would use the information it already has and put something useful infront of me.

Maybe the switch of Dipchand “Deep” Nishar from Google to LinkedIn in December last year will induce some updates on the ads.

Google’s Nishar Heads to LinkedIn (searchenginewatch.com)
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This Playout Intelligence blog post by Thorsten Claus is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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