I’m a business user subscriber of LinkedIn, paying serious bucks each year. And I still see tons of advertisement. WTF?!
I usually have an ad blocker enabled when browsing. Lately I turned it off with all the new application logos and boxes popping up in LinkedIn that were subsequently blocked, too. And then the ads kept thrashing at me.
LinkedIn has several different subscriptions available. For roughly $250 per year you can send “InMails” to people you don’t know, search in references, have weekly alerts, and get expanded LinkedIn profile previews. But if you think the subscription will spare you the ads, you’re wrong. Even worse: Though LinkedIn should be able to offer me something interesting based on my social network, my interest, my CV, all the personal data – the best they come up with are sponsored generic messages, adclick text links, and generic Google ad boxes.
This is really disappointing. But it also shows you that the old magazine business model still works: while you might pay four to eight Dollars for a glossy monthly magazin like Vanity Fair, Esquire, GQ, et al., it doesn’t spare you the ads. I just wish LinkedIn would use the information it already has and put something useful infront of me.
Maybe the switch of Dipchand “Deep” Nishar from Google to LinkedIn in December last year will induce some updates on the ads.
Some Silicon Valley research clarified the question why two tier 1 carrier’s advertisement department and content delivery network department were clashing with their revenues (from ads) and costs (from transport and content management).
Whoever says that storage, hardware and bandwidth are ridiculously cheap by now should try and scale (and keep operating) cloud storage for 500k+ users – or roughly $23k per month for me. While economies of scale benefit ad-based business models, they also exponentially grow your storage costs – in the worst case for things no
Average ad revenue in the US per subscriber per year will be…. tada: $4.86. And that’s in 2013. So even if Carriers would get 100% of this – which they won’t – 40 cents per month additional revenue is not really the biggest opportunity. But there’s more to the game.
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