Seth Godin says: [Technology Failures] are an opportunity to WOW, they are an opportunity to say “Thank God something went wrong, because now I can come out and change that person’s day for the better”.
Seth Godin and Tom Peters have a great segment within American Express’ Open Forum where they talk about whether or not technology has killed customer service. Seth says:
The most fundamental question about customer service is “Did a human being treat me in a way that made me glad I had the interaction to begin with?”
[…]
The challenge of technology is this: it has moved an entire class of interactions out of the realm of “what kind of service did you get”. When I buy something on the internet the service is … there isn’t one – it just happens and it worked. But I wouldn’t say that was great customer service, it not in that category anymore.
[…]
People are hiding behind the technology as opposed to coming out from behind the counter saying “I’m a person you’re a person, what should we do about this?”
[…]
[Failures] are an opportunity to WOW, they are an opportunity to say “Thank God something went wrong, because now I can come out and change that person’s day for the better”.
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