How To Write A Teaser For Technologies, Products, Services

I appreciate all the emails and social network contacts through linkedin and xing I get. Many of you have awesome new products, services, and technologies that are worth looking into. However, here are some tips so your valuable work reaches doesn’t fall through the cracks.

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- Date: Friday, January 09, 2009 Time: 5:40 am Discussion: View Comments Category: Announcements, Product and Service Innovation Tags: business case, business model, VC Print this blog post!

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Corporate innovation and product development are number driven. At the end, they need to create value. While it would be nice if their Key Performance Indicators (KPIs) would be something lofty like social responsibilitiy, community value, or fun, most of the time these categories are measures with some sort of hard numbers, such as Return on Investment, Total Cost of Ownership, bottom or top line improvement, etc.

Of course, all innovations also need to fit into a portfolio of existing offerings and/or other development efforts. And the company must see a fit within its value network positioning. And …. well, here’s a list of excellent postings by Sequoia Capital, David Cowan, and Seth Levine what I constantly have to argue for/about with my clients (and that’s good!):

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Sequoia Capital: Share your Business Idea

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David Cowan on Who Has Time For This?: How To NOT Write A Business Plan

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Seth Levine’s VC Adventures: Putting together a good venture presentation

While these postings are from 2005 (yay, 4th year coming up) and mainly geared toward business plans and getting investments, these are still more or less the things my clients ask me for. Especially if you have a “freemium” business model, make sure you read the following two posts and comments (!):

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Fred Wilson, A VC: My Favorite Business Model

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Mark Evans: Freemium is Not a Business Model

Maybe next time you sent something to me you’ll keep that in mind so it’s easier for me to connect you to the right people within our clients’ organization – which I will happily do!

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