BWFA Highlight: Deploying and Managing Large-Scale Wireless Video with End-to-End QoS

Broadband World Forum Americas 2007 Conference: Outstanding panel about deploying and managing large-scale wireless video with End-to-End QoS; Sprint-Nextel, Cisco, Ortiva Wireless, Mobidia

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- Date: Monday, December 10, 2007 Time: 10:19 pm Discussion: Comments Category: IPTV and Mobile Video Tags: Mobile TV, Mobile Video, QoE, QoS, SLA, WiMAX Print this blog post!

I‘m just coming back from the Broadband World Forum Americas 2007 Conference in Sao Paolo, Brazil. The conference itself was so-and-so – attendance was mediocre, and I don’t speak Portuguese, what made some discussions a little bit complicated.

I was chairman of a Workshop about IPTV markets, trends, best practices, and because a panelist from Accenture didn’t make his plane (so much for Accenture’s acclaimed supply chain and management capabilities), I also ended up speaking. I had 22 people in my audience, mostly vendors, only two operators: Telus (Canada) and Brazil Telecom (Brazil). Two people were English native speakers…

The attendance of the Panel about Deploying and Managing Large-Scale Wireless Video with End-to-End QoS was even lower, we were approximately 10 people. However, The panel around Jay Pabley, Director, Voice and Data Services Development at Sprint Nextel, was of outstanding quality for a couple of reasons:

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All four panel speakers (Kay Johansson from MobiTV unfortunately couldn’t make it) had several calls and meetings beforehand – which showed on the consistent thread throughout all presentations, and and outstandingly concise and densely packed information.

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All panelists cut the marketing bullshit. I was really pissed off about key note speeches of Telefonica (two of them!) that basically went through their website and quarterly reports, and most of the panels I looked into were sales presentations.

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Mobidia Mobile Video Content Delivery Challenges

All panelists shared a vision, not just a dream or a target market. Fay Arjomandi, CTO of mobidia, was quite sharp and smart, aggressive, and is destined to revolutionize Mobile TV.

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All panelists were hands-on experts on their topic, not sales people or simple account manager. Kevin Shatzkamer, who is the Chief-Architect at Cisco and responsible for Sprint-Nextel operations, flooded us with his fast talk about network resilience, protecting QoE, Service-Level Agreements, and network resource optimization for mobile video – IP network protection beyond normal “link failure” scenarios.

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Sjuit Dey’s, Founder and CTO of Ortiva Wireless, presented a very technical view and solution to bitrate starvation and RF-induced packet loss for video delivery over WiMAX. His approach and methodology seems to be a turnkey solution to something I engineered 2003/04 for Deutsche Telekom for their Video-on-Demand portal – an automated feed-forward and feed-back approach for video quality control beyond network adaptation.

Inspired by this session, I think I will revisit the Detecon Whitepaper about Playout Intelligence in media and application deployment – my original approach glass-to-glass / end-to-end, from generation to consumption… Let’s see…

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